{"id":3,"date":"2025-10-23T17:26:20","date_gmt":"2025-10-23T17:26:20","guid":{"rendered":"https:\/\/duck.rs\/?page_id=3"},"modified":"2026-10-13T21:44:13","modified_gmt":"2026-10-13T19:44:13","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/duck.rs\/en\/privacy-policy\/","title":{"rendered":"privacy policy"},"content":{"rendered":"<h2 class=\"wp-block-heading\">introduction<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On behalf of DTM Duck Retail DOO, we undertake to protect the privacy of all our customers. We collect only the necessary, basic data about customers\/users and the data necessary for business operations and informing users, in accordance with good business practices and for the purpose of providing quality service. We give customers the option of choice, including the ability to decide whether or not they wish to be removed from mailing lists used for marketing campaigns. All data about users\/customers is strictly protected and is available only to employees who need this data to perform their work. All employees of DTM Duck Retail DOO (and business partners) are responsible for respecting the principles of privacy protection.<br><br>The processing of personal data is carried out in accordance with the Personal Data Protection Act of the Republic of Serbia and the General Data Protection Regulation (GDPR). This policy informs you about the purpose, scope and conditions of processing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">controller of personal data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">DTM Duck Retail DOO Belgrade<br>Company registration number: 22069969 | Tax ID: 114785241 | Drin\u010di\u0107eva 26, 11108,  Belgrade, Serbia<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">contact for data protection questions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E-mail: info@duck.rs (with the note \u201cData Protection\u201d)<br>Phone: +381606000856<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When sending an email, please state in the subject line: \"DATA PROTECTION\" for faster processing. For any questions regarding the protection of your personal data, you can contact us via the contact information listed above.<br><br>Given the scope of our activities, we are not legally required to appoint a dedicated Data Protection Officer (DPO, Art. 56 of the ZZPL), but you can direct all questions regarding privacy, exercising your rights, or complaints to the contact listed above. We will respond within 30 days, and for more complex requests no later than 3 months, with prior notice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">purpose and legal basis for data processing<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>online purchase and services<\/strong><br>We process your personal data to the extent necessary for concluding and performing the sales contract, including:\n<ul class=\"wp-block-list\">\n<li> management of the user account on the online store<\/li>\n\n\n\n<li>payment processing and delivery of goods via authorised partners<\/li>\n\n\n\n<li>handling complaints and returns in accordance with the Consumer Protection Act<\/li>\n\n\n\n<li>sending notifications about order status and product availability<\/li>\n\n\n\n<li>ensuring security, functionality and stability of our services<br>Legal basis: Art. 12(1.2) and 12(1.6) of the Personal Data Protection Act of the Republic of Serbia and Art. 6(1)(b) and 6(1)(f) GDPR \u2013 performance of a contract, prevention of abuse and protection of legal claims.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>display of products and services<\/strong><br>Your data are used for:\n<ul class=\"wp-block-list\">\n<li>analysing displayed products on the website based on your purchase history and interests<\/li>\n\n\n\n<li>personalising offers based on data obtained through cookies (Google Analytics, Yandex Metrika)<\/li>\n\n\n\n<li>adapting recommendations according to your preferences<br>Legal basis: consent (Art. 12(1.1) of the ZZPL and Art. 6(1)(a) of the GDPR) which you provide via the cookie banner; technically necessary cookies operate on the basis of legitimate interest (Art. 12(1.6)).<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>advertising and market research<\/strong><br>We use data for:\n<ul class=\"wp-block-list\">\n<li>creating targeted user groups on social networks (Facebook, Instagram, TikTok, Viber) <\/li>\n\n\n\n<li>collecting data on demographics, fashion interests and purchasing habits<\/li>\n\n\n\n<li>predicting fashion trends and planning promotional campaigns<\/li>\n\n\n\n<li>evaluating the success of marketing campaigns<br>Legal basis: exclusively your consent (Art. 12(1.1) of the ZZPL and Art. 6(1)(a) of the GDPR) \u2013 you provide it via the cookie banner or when subscribing to the newsletter.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>product and technology development<\/strong><br>Data are used for:\n<ul class=\"wp-block-list\">\n<li>development of website and mobile application functionalities<\/li>\n\n\n\n<li>optimisation of personalised services and analytics (Google Analytics, Yandex Metrika)<\/li>\n\n\n\n<li>fraud prevention and securing IT systems<\/li>\n\n\n\n<li>accelerating order processing and delivery<br>Legal basis: legitimate interest (Art. 12(1.6) of the ZZPL and Art. 6(1)(f) of the GDPR) with the implementation of a DPIA where required (Art. 54 of the ZZPL).<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>service optimisation<br><\/strong>Data you'd processed for:\n<ul class=\"wp-block-list\">\n<li>improving communication with customers via Customer Service<\/li>\n\n\n\n<li>respecting consumer rights (e.g. return of goods within 14 days)<\/li>\n\n\n\n<li>fulfilling legal obligations (e.g. tax documentation)<\/li>\n\n\n\n<li>proving compliance with the Personal Data Protection Act and the Consumer Protection Act<br><em>Legal basis: legitimate interest (Art. 12(1.6)) and legal obligations (Art. 12(1.3) of the ZZPL and Art. 6(1)(c) of the GDPR).<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">what data do we process?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For user account: First name, last name, e-mail address<\/li>\n\n\n\n<li>For purchase: First name, last name, e-mail, phone number, address (street, number, postal code, city, country), tax number (if an invoice is required)<\/li>\n\n\n\n<li>For newsletter and promotional messages (e-mail and\/or phone): e-mail address and\/or phone number (depending on what you provide during subscription or purchase)<\/li>\n\n\n\n<li>For product returns: bank account number and ID card or passport number (stated in the withdrawal statement, required for issuing a fiscal refund receipt)<\/li>\n\n\n\n<li>For contact: First name, last name, transaction details, contact details. Calls are recorded only with your explicit consent at the beginning of the conversation (\u201cDo you agree that the conversation is recorded for quality control purposes?\u201d). Recordings are kept for a maximum of 90 days.<\/li>\n\n\n\n<li>Automatic data: IP address, device data, behaviour on the website via cookies \u2013 details in the <a href=\"https:\/\/duck.rs\/en\/cookie-policy\/\">Cookie Policy<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">rights of data subjects<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Va\u0161a prava su:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>access your data and information about their processing<\/li>\n\n\n\n<li>rectification of inaccurate or completion of incomplete data<\/li>\n\n\n\n<li>erasure (\u201cright to be forgotten\u201d)<\/li>\n\n\n\n<li>restriction of processing<\/li>\n\n\n\n<li>data portability \u2013 you will receive them in a structured, commonly used and machine-readable format (e.g. CSV)<\/li>\n\n\n\n<li>object to processing (especially for direct marketing \u2013 in that case we stop immediately; objection to legitimate interest is considered within 30 days and we will inform you of the outcome)<\/li>\n\n\n\n<li>withdraw consent at any time without any consequences (where consent was the basis of processing)<\/li>\n\n\n\n<li>delete your user account and all related data via \u201cMy Account\u201d or by sending a request to info@duck.rs<\/li>\n\n\n\n<li>be informed about the processing of your data<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Requests are processed free of charge and no later than within 30 days (in exceptional cases up to 3 months with prior notice).  <br>If you believe that your rights have been violated, you have the right to lodge a complaint with the Commissioner for Information of Public Importance and Personal Data Protection (Bulevar kralja Aleksandra 15, Belgrade, www.poverenik.rs).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">methods of communication<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For data questions: &nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>e-mail: info@duck.rs &nbsp;<\/li>\n\n\n\n<li>phone: +381606000856<\/li>\n\n\n\n<li>contact form on the website &nbsp;<\/li>\n\n\n\n<li>address: DTM Duck Retail DOO Beograd, Drin\u010di\u0107eva 26, 11108 Belgrade<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">data retention periods<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>as long as the user account exists<\/li>\n\n\n\n<li>10 years for tax and accounting documentation (statutory period, deletion not possible)<\/li>\n\n\n\n<li>2 years after the last contact with customer service<\/li>\n\n\n\n<li>until withdrawal of consent for newsletter and advertising<\/li>\n\n\n\n<li>6 months for product availability inquiries<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">transfer of data to third parties<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We share data with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Delivery partners (e.g. courier services) \u2013 only name, address and phone number for delivery and transactional notifications (including Viber\/WhatsApp\/SMS messages about shipment status)<\/li>\n\n\n\n<li>Payment institutions for payment processing<\/li>\n\n\n\n<li>Analytical and marketing services (e.g. Google Analytics, Yandex Metrika, Facebook Pixel, TikTok Pixel, Viber) &nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Transfer of data outside Serbia\/EEA is carried out only with appropriate safeguards: an adequacy decision, standard contractual clauses + TIA, or the Data Privacy Framework (for the USA). The list of processors and recipients is available upon written request via email. <a href=\"mailto:info@duck.rs\">info@duck.rs<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">commercial information \u2013 newsletter and messengers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By subscribing to the newsletter or leaving your phone number during a purchase, you give explicit consent (Art. 12(1.1) of the ZZPL) for us to send you promotional messages, notifications about offers, discounts, new collections, reminders about incomplete purchases, and similar via email and\/or to your phone (Viber, WhatsApp, Telegram, SMS \u2013 on whichever channel you are available). You can withdraw your consent at any time without any consequences:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>by clicking the link in the message<\/li>\n\n\n\n<li>by sending the word STOP or ODJAVA in reply to our message (in most cases the service stops automatically)<\/li>\n\n\n\n<li>or by sending a request to info@duck.rs<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We comply with the National \"DO NOT CALL\" Register maintained by RATEL in accordance with the Consumer Protection Act and the Advertising Act.<br>We will not make promotional telephone calls nor send promotional SMS\/Viber messages to persons whose number is registered in that register. Before every promotional call or sending of an SMS, we verify the number through the official RATEL service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">product availability notifications<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By entering your e-mail address and confirming, you give consent to receive availability notifications and possible related promotional messages. Unsubscription is possible at any time via the link in the message or by e-mail to info@duck.rs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">data processed by the websites<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We automatically collect technical data (IPAddress, device type, behaviour on the site) via cookies.<br>Technically necessary cookies operate on the basis of legitimate interest (Art. 12(1.6) of the ZZPL). Analytical and marketing cookies operate only with your explicit consent (Art. 12(1.1) of the ZZPL) \u2013 details in <a href=\"https:\/\/duck.rs\/en\/cookie-policy\/\">Cookie Policy<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">login via social networks<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If enabled, you can log in or register using existing accounts on social networks or other platforms (e.g. Facebook, Instagram, Google, Apple ID, etc.). In that case, we receive only basic publicly available data (first name, last name, e-mail address) exclusively with your explicit consent during login. We never have access to your password or private content on those accounts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook Custom Audience and Pixel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We use Facebook Pixel and Custom Audience for personalised ads on Facebook and Instagram. Data (e-mail, phone) are transferred securely and are not used for direct messaging. You can disable this feature in your Facebook settings: here <a href=\"https:\/\/en-gb.facebook.com\/business\/help\/341425252616329?id=2469097953376494\">here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok Pixel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We use TikTok Pixel to display personalised ads on TikTok. The data are anonymised and do not directly identify you. For more information: <a href=\"https:\/\/www.tiktok.com\/legal\/cookie-settings\">TikTok privacy policy<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Yandex Metrika and Yandex.Direct<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We use Yandex Metrika for user behaviour analysis and Yandex.Direct for advertising. Data are processed with your consent via cookies. For more information: <a href=\"https:\/\/yandex.com\/legal\/confidential\/\">Yandex privacy policy<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Analytics and Google Ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We use Google Analytics for website visit analysis and Google Ads for advertising. IP addresses are anonymised, and data are transferred to Google servers with standard contractual clauses. You can disable tracking at: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout\">Google opt-out<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Viber and other messengers (WhatsApp, Telegram, etc.)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We use Viber, WhatsApp, Telegram and other messengers for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>transactional notifications about delivery and order status (without consent \u2013 necessary for the performance of the contract, Art. 12(1.2) of the ZZPL)<\/li>\n\n\n\n<li>promotional messages, cart reminders, promotions and new arrivals (only with your explicit consent given when subscribing to the newsletter or making a purchase, Art. 12(1.1) of the ZZPL)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can withdraw your consent for promotional messages at any time without any consequences \u2013 in the manner described in the section \"Commercial information \u2013 newsletter and messengers.\"<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">changes to the Privacy Policy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The policy may be updated. The new version will be published on the site. Updated: 13.10.2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>uvod U ime DTM Duck Retail DOO obavezujemo se da \u0107emo \u010duvati privatnost svih na\u0161ih kupaca. Prikupljamo samo neophodne, osnovne podatke o kupcima\/korisnicima i podatke neophodne za poslovanje i informisanje korisnika u skladu sa dobrim poslovnim obi\u010dajima i u cilju pru\u017eanja kvalitetne usluge. Dajemo kupcima mogu\u0107nost izbora uklju\u010duju\u0107i mogu\u0107nost odluke da li \u017eele ili ne [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"[]"},"class_list":["post-3","page","type-page","status-publish","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","trp-custom-language-flag":"","woocommerce_archive_thumbnail":"","mailpoet_newsletter_max":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>uvod U ime DTM Duck Retail DOO obavezujemo se da \u0107emo \u010duvati privatnost svih na\u0161ih kupaca. Prikupljamo samo neophodne, osnovne podatke o kupcima\/korisnicima i podatke neophodne za poslovanje i informisanje korisnika u skladu sa dobrim poslovnim obi\u010dajima i u cilju pru\u017eanja kvalitetne usluge. Dajemo kupcima mogu\u0107nost izbora uklju\u010duju\u0107i mogu\u0107nost odluke da li \u017eele ili ne da se izbri\u0161u sa mailing lista koje se koriste za marketin\u0161ke kampanje. Svi podaci o korisnicima\/kupcima se strogo \u010duvaju i dostupni su samo zaposlenima kojima su ti podaci nu\u017eni za obavljanje posla. Svi zaposleni DTM Duck Retail DOO (i poslovni partneri) odgovorni su za po\u0161tovanje&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"admin","url":"https:\/\/duck.rs\/en\/author\/dtmadmin\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>politika privatnosti - don&#039;t touch my duck<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"politika privatnosti - don&#039;t touch my duck\" \/>\n<meta property=\"og:description\" content=\"uvod U ime DTM Duck Retail DOO obavezujemo se da \u0107emo \u010duvati privatnost svih na\u0161ih kupaca. Prikupljamo samo neophodne, osnovne podatke o kupcima\/korisnicima i podatke neophodne za poslovanje i informisanje korisnika u skladu sa dobrim poslovnim obi\u010dajima i u cilju pru\u017eanja kvalitetne usluge. 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Prikupljamo samo neophodne, osnovne podatke o kupcima\/korisnicima i podatke neophodne za poslovanje i informisanje korisnika u skladu sa dobrim poslovnim obi\u010dajima i u cilju pru\u017eanja kvalitetne usluge. 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